JoinedInCare is a platform for collaboration, knowledge sharing, and social innovation. It began its journey as an initiative of the software company Bulbera Ltd, and today it is developed and managed by AZPM Ltd under the leadership of Zhenya Atanasova – initiator of numerous social causes and projects. Building upon its initial focus on elderly care (providing structured access to information about care homes and home care agencies), the platform has evolved into a strategic bridge connecting businesses, social enterprises, and vulnerable communities in Bulgaria.
JoinedInCare offers structured CSR and ESG packages for businesses, allowing companies to fund tangible social and environmental initiatives in Bulgaria. You invest in sustainability, while we handle all on-the-ground management, implementation, and data collection for your ESG reporting:
Corporate CSR packages fund the logistics and operations of our social workshop. We collect decommissioned office furniture and equipment from companies, restore them, and donate them to social care homes, community centers, and families in need across Bulgaria. This helps your business divert waste, reduce its carbon footprint, and directly support local communities.
Corporate CSR budgets enable us to provide paid, flexible project-based employment (via freelance/civil contracts) for young people with Special Educational Needs (SEN). They actively participate in data collection, processing, and digitization for the platform, gaining practical work skills and some financial independence in a supportive environment.
We fund intergenerational initiatives and knowledge-exchange programs involving seniors who hold valuable skills and expertise, empowering them to remain active contributors to society.
Proven Track Record:
Our model is more than just an idea on paper – we have a proven track record of successful pilot initiatives and real stories of impact. You can explore some of our completed projects and social outcomes in our Together for the Community section.
JoinedInCare’s sustainable model has been validated through several key milestones:
Social Innovation Award: At the end of 2022, the platform was awarded for Social Innovation in the national “Innovative Enterprise of the Year” contest, recognised by the European Commission as a national best practice.
International Projects: JoinedInCare actively participates in social initiatives, including the international project Caring Communities, aimed at building supportive communities and new models for integrated care.
BESCO Membership: As a member of BESCO (The Bulgarian Startup Association), AZPM Ltd. supports the growth of innovative and socially responsible business in Bulgaria.
As a social initiative of AZPM Ltd. – a social enterprise funded through its own commercial activities and business partnerships – JoinedInCare establishes Corporate Social Responsibility (CSR) as a strategic and structured practice rather than isolated campaigns. We help good ideas gain visibility, build sustainable partnerships, and generate long-term value for the society.
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