JoinedInCare
JoinedInCare is a collaborative platform for sharing knowledge, ideas, and good practices in the fields of care and social inclusion. It began as an initiative of the Bulgarian software company Bulbera and is now developed and managed by AZPM Ltd., with the active involvement of Zhenya Atanasova, former co-founder of Bulbera and initiator of multiple social projects and causes.
The platform builds on its original focus on elderly care and today places strong emphasis on intergenerational connection, mutual support, and the creation of equal opportunities for development and employment. At the same time, JoinedInCare provides easy and structured access to information about elderly care homes and home care agencies, supporting families and caregivers in making informed decisions.
JoinedInCare actively participates in national and international social initiatives and projects. One of the most recent is Caring Communities, a project focused on building sustainable, supportive communities and developing new models of care and social inclusion, implemented within the Danube region. The company is also a member of BESCO – The Bulgarian Entrepreneurship Association is a non-governmental organization representing and supporting entrepreneurs, startups, and innovative businesses in Bulgaria. BESCO works to improve the business environment through advocacy, policy engagement, and the promotion of sustainable economic growth.
During its early development by the Bulbera team, JoinedInCare received important public recognition. In 2022, the platform was awarded for social innovation in the Innovative Enterprise of the Year competition in Bulgaria, recognized by the European Commission as a good national practice. The award confirmed the platform’s social relevance and its potential for long-term, sustainable impact.
At its current stage, JoinedInCare is developing as an open collaboration platform that promotes intergenerational initiatives and encourages the exchange of experience between communities and older adults who are no longer active on the labour market but still have valuable knowledge and skills to contribute. The platform also supports the social and professional inclusion of young people with special educational needs, focusing on real opportunities rather than symbolic participation.
JoinedInCare connects companies and mission-driven organizations in purposeful initiatives, helping strong ideas gain visibility, build partnerships, and grow into sustainable, replicable models – primarily in Bulgaria, with relevance beyond national borders. As a social initiative of AZPM Ltd, sustained through the company’s revenue, it advances Corporate Social Responsibility (CSR) as a strategic and structured practice rather than isolated campaigns, generating measurable and long-term social value.